Many times when we sell a home—we are looking at the sale from our perspective and not from the house buyer perspective.
It’s like when a business creates a logo and tailors it to what they like and not what speaks to the target audience the brand is trying to speak to. A home is like your brand when you sell it. The house buyer is your target audience and you can get your home ready to sell it by asking yourself the same questions a person branding themselves would.
Questions to Ask Yourself:
- What is the home buyer looking for?
- What is it that will speak to the home buyer?
- What do I need to change, add or omit to make it more appealing?
Going along these lines is a start. What you are trying to do is help your home buyer see themselves and their families in the home. Too many times sellers will think the home buyer is attracted to what they like about the home and shoot themselves in the foot trying to get people to warm up to the wrong thing. So, the key here is making the space as neutral as possible. Make sure you are removing any crazy colored paint or wall paper from the walls. Any artwork should be also neutral. For instance a beach scene is markedly better than a Salvador Dali abstract. You want your furniture to also be as neutral as possible. Rent it and return it or buy used furniture at least for the living areas and not the bedrooms if you have small children. Make the walkway to the home appealing but nothing too wild there either.
We cannot emphasize this enough. We will say it again and again. The home buyer sees your home as theirs as soon as they walk in the door. Your home no longer becomes yours to a prospective and this will also aide in letting go of a property you have become attached to. It is like a right of passage for the seller as well as the home buyer.